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The benefits of WordPress

We’ve been advocates of the WordPress Content Management System for many years. It provides our clients with an easy way to keep their websites up to date. The straightforward and intuitive classical user interface gives the user a simple content editor that we can extend with custom fields to create websites of varying complexities.

SEO Friendly

One of the main advantages of WordPress is it’s excellent Search Engine Optimisation capabilities.

When we create a WordPress theme we ensure that its structure follows Googles good practice guidelines:

  • All heading and title tags are nested correctly
  • Images have relevant and meaningful titles and alt text
  • Optimised images and files for speedy delivery across the internet

WordPress also has the advantage of having several well built and maintained SEO plugins, The most popular of which is Yoast, however we tend to use All In One SEO which allows for control over sitemaps, meta data for pages post and also Woocommerce. In addition to this there are several caching and minification plugins which help to speed up your website which in turn can boost your page rank.

Easy Editing

One of the main attractions of WordPress to our clients is the ease at which text, images and other media can be added to each page.

We build our WordPress sites with the clients ease of use at the forefront of our minds.

Until December WordPress came with a simple edit box which allowed users to add content to each page with the same ease they would create a word document. We also use Advanced Custom Fields which allows us to add bespoke content sections to certain pages and most commonly the homepage.

As mentioned earlier WordPress have recently launched a new block style editor. This editor splits all content into separate blocks meaning that each paragraph is a block, an image is a block and so forth. These blocks can be moved up r down and styled individually. We have chosen to disable this block editor on our sites as it doesn’t really fit our clients needs at the moment.

Extensibility

WordPress has a huge bank of plugins that can be installed to extend its functionality.

The vast amount of these plugins are created and supported by keen developers all over the world for free and can be installed with a few clicks in the WordPress admin area.

There are also many paid plugins which can offer a more premium product and range in price depending on the functionality. Plugins allow us to turn a basic site into a fully fledged e commerce website with great SEO capabilities or even an events promotion site.

Support

WordPress is an open source project with many hundreds of developers contributing to it all over the world.

There are also many thousands of plugin developers working on improving the functionality of WordPress ever day. WordPress is also the worlds most popular content management system powering over 25% of the sites on the internet. This means that if you have a problem with any aspect of your site, plugin or theme then there will be someone who knows the answer. It also makes moving from web design agencies quite straight forward as most agencies have some level of expertise in WordPress.

Cost Effective

As WordPress is a free content management system it provides us with a solid base which we can build our websites.

In the past we had to create bespoke admin areas of our websites to allow our clients to edit their website content.

As WordPress provides this functionality out of the box then it saves us a huge chunk of development time. Plugins also help save development time which means we can pass on savings to clients.

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