Social Media

Social Media Strategies

Many of the businesses we work with want to get their business out there online using social media but feel over whelmed with where to begin.

Sound familiar?
At Portal Technologies we work with our clients to produce social media strategies which give you the tools you need to implement and manage your own social media platforms.

What is included in your social media strategy?

• Audit of client’s existing online presence
• Market research:
• Competitors research
• Target audience research
• Content relevance identification
• Current trends identification within the relevant industry
• Identify relevant platforms
• Suggested improvements to existing platforms
• Proposed look and feel to match branding (Corporate Identity for Social)
• Alignment of strategy with specified/suggested objectives and KPI’s
• Examples of content and suggested content calendar structure